Automated Dialing for Leads from Markwiz with CRM Integration

Hello, Habr! In sectors like real estate, insurance, and healthcare, every 30 seconds of delay in making the first call can significantly impact conversion rates. Prospective buyers share their contact information at the peak of their interest, but that momentum fades quickly, often before a manager can access the CRM and dial the number. Traditional methods like emails and SMS fall short; messages can be overlooked, and nothing replaces a direct conversation. Additionally, manually transferring data from a quiz to a database and dialing the number results in lost seconds for each lead. This raises a crucial question: is it possible to automate the creation of leads in the CRM and initiate calls without human intervention? The answer is yes. We developed a service that integrates quizzes, CRM systems, and telephony into a seamless workflow. It receives webhooks from Markwiz, generates leads in amoCRM, and triggers automatic calls through MTS Exolve. After the call, the service captures the outcome from Exolve and logs it in the CRM.