Google Grants 54 Publishers Enhanced Control Over Discover Profiles

Google has provided a select group of publishers with enhanced capabilities for their Discover profiles, allowing for greater customization and control.

5 min readDigital Media

Google Discover features publisher profile pages that can be accessed via profile.google.com/cp/. These pages, which were introduced in August 2025, typically display basic information such as the publisher's name, follower count, and recent posts, with a label indicating that the profile is generated by Google. However, since March 2026, a select group of 54 publishers has been granted enhanced profiles, enabling them to customize their banners, organize social links, and pin posts. Unlike standard profiles, which are auto-generated and lack customization options, these claimed profiles allow publishers to control the layout and content. Notably, the label indicating a Google-generated profile has been removed for these publishers, signaling their control over the profile. The selection process for this enhanced access appears to be invitation-only, with no public application process. The cohort consists mainly of U.S.-based publishers, with a significant representation from local news outlets. Monitoring their use of the new features reveals trends that could inform other publishers as the program potentially expands.

Digital Media