Google Discover features publisher profile pages that can be accessed via profile.google.com/cp/. These pages, which were introduced in August 2025, typically display basic information such as the publisher's name, follower count, and recent posts, with a label indicating that the profile is generated by Google. However, since March 2026, a select group of 54 publishers has been granted enhanced profiles, enabling them to customize their banners, organize social links, and pin posts. Unlike standard profiles, which are auto-generated and lack customization options, these claimed profiles allow publishers to control the layout and content. Notably, the label indicating a Google-generated profile has been removed for these publishers, signaling their control over the profile. The selection process for this enhanced access appears to be invitation-only, with no public application process. The cohort consists mainly of U.S.-based publishers, with a significant representation from local news outlets. Monitoring their use of the new features reveals trends that could inform other publishers as the program potentially expands.
Google Grants 54 Publishers Enhanced Control Over Discover Profiles
Google has provided a select group of publishers with enhanced capabilities for their Discover profiles, allowing for greater customization and control.
